Sustainability
Aurumere: A Journey Towards Purposeful Luxury
At Aurumere, luxury is rooted in purpose—a mindful pursuit of creation built on care, respect, and authenticity. Our pashmina shawls are crafted with profound dedication to meaningful design, honoring the earth, its creatures, and the skilled hands that bring them to life.
Crafting With Intention
Our philosophy centers on creating less, but with purpose. Each pashmina is made to order, reflecting our commitment to thoughtful production and mindful consumption. By working on a consignment basis and in small batches, we minimize waste and break away from the cycle of overproduction, embodying the values of slow, intentional living.
A Call to Conscious Living
Choosing Aurumere is choosing more than a shawl—it is embracing a philosophy. Every piece is designed to endure, offering timeless beauty that transcends fleeting trends. It invites you to celebrate simplicity, slow down, and value what truly matters: quality, care, and intention.
“An Aurumere piece carries a story of tradition, sustainability, and respect—a connection to the hands that created it and the world that inspired it. This is luxury, redefined.”
Sustainability at Every Step
At Aurumere, sustainability is not an afterthought—it is the foundation upon which every creation is built. The journey begins with our pashmina fibers, harvested through cruelty-free methods that respect both the animals and their natural environment. Gentle hand-combing ensures that no harm comes to the goats, preserving their well-being and maintaining the purity of the wool. This harmony between nature and craft is central to everything we create.
Our dedication to sustainability extends to the dyeing process, where we use only azo-free dyes. Free from harmful chemicals, these dyes minimize environmental impact and preserve the purity and longevity of each piece. These eco-conscious dyes not only honor the planet but also enhance the inherent beauty of the pashmina, allowing its texture and hues to radiate without compromise.
At Aurumere, our artisans are the custodians of a rich heritage, infusing each creation with centuries-old techniques and unparalleled precision. We honor their craftsmanship with a steadfast promise of fair compensation, ethical working conditions, and a commitment to preserving their traditions in an ever-evolving world.